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Individual Ownership: An individual, such as a sole proprietor, can register a trade name to operate their business under a name different from their legal name. This allows them to use a more recognizable or marketable name while remaining personally liable for the business's obligations. Corporate Ownership: A corporation, being a separate legal entity from its shareholders, can also register a trade name to operate under a specific brand or name. This is common for corporations that wish to adopt a name better suited to their business activities or market positioning.